The website, found under the URL www.paradoxlondon.com is operated by Paradox London LTD and references to “we”, “us” and “our” shall be deemed to be references to Paradox London LTD.

LIABILITY

We reserve the right to change information, prices, specifications and descriptions of listed goods, products and services. We may modify these conditions at any time by posting the conditions on our website.
Paradox London does not seek to exclude or limit liability for death or personal injury arising from its negligence or that of its members, agents, directors or employees or for any fraudulent misrepresentation.
To the fullest extent permitted by law and save as provided above, neither Paradox London nor any associated company shall be liable to you by reason of any representation, or any implied warranty, condition or other term, or any duty at common law, or under the express terms of the contract, or in negligence (whether on the part of Paradox London or any of its members, agents, directors, employees or otherwise) for any indirect special or consequential loss or damage (including but not limited to loss of profit or loss of saving), costs, expenses or other claims for compensation whatsoever which arise out of or in connection with the use of this website, the supply of the products or their use or resale.
The limitations of liability in these conditions shall apply equally for the benefit of Paradox London and any other associated company of Paradox London as if references to Paradox London included references to each such associated company.
While Paradox London uses reasonable endeavours to ensure that the information on this website is accurate and up to date, it does not give any warranty as to its accuracy or completeness and Paradox London will not be responsible for any errors or omissions or for the results arising from the use of such information.
While Paradox London takes all reasonable steps to ensure a fast and reliable service, it does not guarantee that your use of this website will be interruption or error free and will not be responsible for any disruption, loss of or corruption of any material in transit, or loss of or corruption of material or data when downloaded onto any computer system.
Further, Paradox London will not be responsible nor liable for your use of any other websites which you may access via links within this website. Paradox London does not control these websites and is not responsible for their content. Any such links are provided merely as a service to users of this website and their inclusion in this website does not constitute an endorsement by or affiliation with Paradox London.

COPYRIGHT

All rights, including copyright, in the content of the www.paradoxlondon.com web pages are owned or controlled by Paradox London. In accessing www.paradoxlondon.com web pages, you agree that you may only download the content for your own individual and non-commercial use. You are not permitted to copy, broadcast, download, store (in any medium), transmit, show or play in public, adapt or change in any way the content of the www.paradoxlondon.com web pages for any other purpose whatsoever without the prior written permission of Paradox London LTD.

THIRD PARTY INFORMATION

We can not be held responsible for material displayed on third party websites or any other written material. The only prices that apply for Paradox London products are those stated on the Paradox London material.

LAW

These Terms and Conditions and your use of our website are governed by English law and you agree to submit to the non-exclusive jurisdiction of the English court. This does not affect your non-excludable statutory rights. This website and our Terms and Conditions have been designed for use within the United Kingdom and under UK law. Whilst we are happy to consider enquiries from outside the United Kingdom, we give no warranty, express or implied, that the use of this website from outside the UK complies with any applicable non-UK laws or regulations.

GENERAL DISCOUNT AND OFFER TERMS & CONDITIONS

Discount Code Usage

Only one discount code can be used per transaction. Discount codes cannot be combined with other promotions, offers, or discounts unless explicitly stated.

New subscriber discount codes cannot be used on products that are already discounted. This includes sale items or products with a promotional price applied during events such as Black Friday.

Discount codes cannot be applied retroactively after an order has been placed. This applies both if an offer becomes available after a purchase has been made or if a discount code was not added at the time of purchase. 

 

Summer Offer Terms

The Summer Offer entitles customers to 20% off selected items on paradoxlondon.com, valid from Friday, 29th May 2026 to Sunday, 31st May 2026 (11:59PM). 

Offer is valid on full-priced selected items only and on orders with a minimum spend of £35.

Only products marked as part of the promotion are eligible for the discount.

The offer cannot be used in conjunction with any other discount code or promotion.

The discount must be applied at checkout by using EVENT20 and cannot be applied retrospectively.

Returns are subject to our standard Returns Policy. Refunds will be issued based on the discounted price paid.

*Paradox London reserves the right to amend, extend, or withdraw this promotion at any time without prior notice.

 

Bridal Offer Terms

The Bridal Offer entitles customers to 20% off selected items on paradoxlondon.com, valid from Friday, 29th May 2026 to Sunday, 31st May 2026 (11:59PM). 

Offer is valid on full-priced selected items only and on orders with a minimum spend of £35.

Only products marked as part of the promotion are eligible for the discount.

The offer cannot be used in conjunction with any other discount code or promotion.

The discount must be applied at checkout by using BRIDE20 and cannot be applied retrospectively.

Returns are subject to our standard Returns Policy. Refunds will be issued based on the discounted price paid.

*Paradox London reserves the right to amend, extend, or withdraw this promotion at any time without prior notice.

 

Paradox Birthday Sale Terms

Paradox London Birthday Sale offers 24% off site wide, available from March 20 to March 22, 2026. 

Offer is valid on orders with a minimum spend of £35.

The discount applies to full-priced items only and excludes sale, clearance, and promotional items unless otherwise stated. 

The offer cannot be used in conjunction with any other discount code or promotion.

The discount must be applied at checkout and cannot be added retrospectively to orders already placed. 

Returns are subject to our standard Returns Policy. Refunds will be issued based on the discounted price paid.

*Paradox London reserves the right to amend or withdraw this promotion at any time without prior notice.

 

Easter Weekend Sale Terms

The Easter Offer entitles customers to 20% off selected items on paradoxlondon.com.

Offer is valid on full-priced selected items only and on orders with a minimum spend of £35.

Only products marked as part of the promotion are eligible for the discount.

The offer cannot be used in conjunction with any other discount code or promotion.

The discount must be applied at checkout and cannot be applied retrospectively.

Returns are subject to our standard Returns Policy. Refunds will be issued based on the discounted price paid.

*Paradox London reserves the right to amend, extend, or withdraw this promotion at any time without prior notice.

 

Paradox Rewards — terms and conditions

Expertly Crafted. Effortlessly Yours.

These terms and conditions govern membership of Paradox Rewards, the loyalty programme operated by Paradox London (“we”, “us”, “our”). By joining Paradox Rewards, you agree to be bound by these terms. Please read them carefully.

1. Membership

1.1 Paradox Rewards is open to individuals aged 18 or over who are resident in the United Kingdom, unless otherwise stated.

1.2 Membership is free. To join, you must create an account at paradoxlondon.com and provide accurate, current information, including your name, email address, and date of birth.

1.3 You may hold only one Paradox Rewards account. We reserve the right to merge, suspend, or close duplicate accounts.

1.4 Membership of Paradox Rewards is separate from, and does not require, consent to receive marketing communications. You may join the programme without opting in to marketing emails or SMS, and you may opt in or out of marketing at any time without affecting your Paradox Rewards membership.

 

2. Earning points

2.1 Members earn points on qualifying purchases made at paradoxlondon.com, calculated according to the rate applicable to their current tier.

2.2 Points may also be earned through the following activities:

•       Joining the programme (joining bonus)

•       Writing a product review, with a further allowance for including a photograph

•       Following Paradox London on Instagram, TikTok, or Facebook

•       Referring a friend who completes a qualifying purchase

•       Returning as an active customer after a period of inactivity

•       Submitting a valid proof of purchase from another retailer

2.3 Points are awarded based on the value of qualifying purchases, excluding delivery charges, gift wrapping, and any other non-product charges, and net of any discounts applied.

2.4 Points typically appear in a member's account within a reasonable period following a qualifying purchase or activity. We reserve the right to delay, withhold, or reverse points where a transaction is cancelled, returned, or refunded, or where we reasonably suspect fraudulent or abusive activity.

2.5 Points have no cash value and cannot be bought, sold, transferred between members, or exchanged for cash.

 

3. Proof of purchase from other retailers

3.1 Members may submit proof of purchase for genuine Paradox London products bought from other retailers, including marketplace partners and John Lewis, whether purchased online or in person.

3.2 Proof of purchase must clearly show the Paradox London product, the purchase date, and the price paid. The purchase must be dated within the twelve months preceding submission.

3.3 We reserve the right to verify, request further evidence for, or decline any proof of purchase submission at our reasonable discretion. Decisions on individual submissions are final.

3.4 Points awarded for proof of purchase are calculated at the same rate as points earned on purchases made directly through paradoxlondon.com.

 

4. Tiers

4.1 Paradox Rewards comprises three tiers: Pearl, Sapphire, and Diamond. Pearl is the welcome tier and is open to all members from the date they join.

4.2 Sapphire is reached upon accumulating 1,500 qualifying points within a rolling twelve month period. Diamond is reached upon accumulating 4,000 qualifying points within a rolling twelve month period.

4.3 Tier status is reviewed continuously based on qualifying points earned in the preceding twelve months. This is a rolling window, not a fixed calendar year.

4.4 If a member's qualifying points in the preceding twelve months fall below the threshold required to maintain their current tier, we will provide a grace period of three months before any change in tier status takes effect. We will not remove a member's tier status without prior notice.

4.5 Tier benefits, including earn rates, delivery benefits, early access, and event invitations, are set out on the Paradox Rewards page at paradoxlondon.com and may be updated from time to time in accordance with clause 9.

 

5. Redeeming points

5.1 Points may be redeemed for vouchers in accordance with the redemption ladder published at paradoxlondon.com, which is subject to change on reasonable notice.

5.2 The minimum redemption threshold is 1,000 points. Points cannot be redeemed in part once a redemption has been initiated.

5.3 Vouchers issued through Paradox Rewards are subject to any expiry date stated at the time of issue and may only be redeemed at paradoxlondon.com, unless otherwise stated.

5.4 Vouchers cannot be exchanged for cash, used in conjunction with certain other promotional offers as stated at the time of redemption, or applied retrospectively to a completed order.

5.5 If an order on which points were redeemed is subsequently returned or refunded, the corresponding voucher value will not be reinstated, and any points originally used to generate that voucher will not be refunded.

 

6. Points expiry

6.1 Points expire if a member's account shows no qualifying earning activity for a continuous period, as stated in the member's account and in reminder communications sent in advance of expiry.

6.2 We will provide reminder communications in advance of any points expiry where reasonably practicable. It remains the member's responsibility to monitor their points balance and redeem points before expiry.

6.3 Expired points cannot be reinstated.

 

7. Birthday reward

7.1 Members who provide their date of birth will receive a birthday voucher each year, with the value determined by their tier at the time of issue.

7.2 The birthday voucher is issued as a single-use discount and is subject to the general voucher terms set out in clause 5.

 

8. Referral programme

8.1 A member who refers a friend using their unique referral link will receive a points reward once the referred friend completes a qualifying first purchase meeting the published minimum spend.

8.2 The referred friend will receive a welcome voucher as stated at the time of referral.

8.3 Referral rewards apply only to new customers who have not previously held a Paradox London account. We reserve the right to withhold referral rewards where we reasonably suspect abuse of the referral programme, including self-referral.

 

9. Changes to the programme

9.1 We may amend these terms, the points earning rates, tier thresholds, benefits, or the redemption ladder at any time. Where a change is materially detrimental to members, we will provide reasonable notice by email or by publishing the change at paradoxlondon.com.

9.2 Continued use of Paradox Rewards following any change constitutes acceptance of the updated terms.

9.3 We reserve the right to suspend or discontinue Paradox Rewards in its entirety, in which case we will provide reasonable notice and will honour points balances for redemption within a reasonable period as communicated at the time.

 

10. Suspension and termination

10.1 We reserve the right to suspend or close a member's account, and to withhold or cancel points and vouchers, where we reasonably believe the member has breached these terms, engaged in fraudulent activity, abused the programme, or provided false information.

10.2 A member may close their account at any time by contacting customer service. On closure, any unredeemed points and tier status will be forfeited.

10.3 Accounts that show no activity for an extended period may be closed at our discretion, with reasonable prior notice.

 

11. Data and privacy

11.1 Personal data collected through Paradox Rewards is processed in accordance with our Privacy Policy, available at paradoxlondon.com.

11.2 Loyalty programme membership and marketing communications consent are managed separately. Joining Paradox Rewards does not automatically enrol a member in marketing communications, and unsubscribing from marketing communications does not affect Paradox Rewards membership.

 

12. General

12.1 These terms are governed by the laws of England and Wales, and any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

12.2 If any provision of these terms is found to be unenforceable, the remaining provisions will continue in full force and effect.

12.3 Nothing in these terms affects your statutory rights as a consumer.

12.4 Queries regarding Paradox Rewards should be directed to our customer service team via the contact page at paradoxlondon.com.

 

Blue Light Discount

Eligibility

The Essential Workers Discount (‘Discount’) is available to individuals currently employed in eligible essential roles classified as essential services within the UK. 

NHS and Healthcare professionals 

Emergency Services

Social Workers

*Paradox London reserves the right to amend eligible sectors, in whole or in part, at any time without prior notice. 

Verification

To redeem the discount, customers must verify their eligibility through an approved verification partner. Log in to your blue light account and simply find the code under Paradox London.

 Discount Value

The Discount shall entitle all Eligible Customers to a reduction of 15% off full priced items only.

*Paradox London reserves the right amend this discount percentage at any time.

Exclusions

Discount is only applicable on full priced items and orders over £35. 

This cannot be used in conjunction with any other offer, promotion or discount code, unless expressly authorised in writing by the Company. 

Discount excludes sale items, gift cards, and delivery charges, unless expressly authorised in writing by the Company.

The discount may also exclude selected styles or collections at Paradox London’s discretion.

*Paradox London reserves the right to amend these exclusions at any time. 

Use

       To avail the discount, code must be applied using the one issued upon logging into your blue light account under the brand name – Paradox London.

 

      Non-Transferable

The discount is personal to the verified individual and may not be shared, transferred or resold.

Misuse of the discount (including false claims of eligibility) may result in cancellation of the order and/or refusal of future participation. 

 

Returns and Exchanges

Items purchased using the Essential Workers Discount are subject to Paradox London’s standard Return Policy. Refunds will be processed at the discounted purchase price.

 

Right to Withdraw

Paradox London reserves the right to withdraw, amend or suspend this offer at any time without prior notice.

 

Return Policy

Items purchased with a discount code or during promotional events, including the Black Friday Sale, are eligible for returns according to our standard return policy.

If a product is returned, any refund will reflect the price paid at the time of purchase (inclusive of any discounts applied). The discount code used at the time of purchase will not be reissued or applied to alternative purchases.

Promotion Period

Changes and Amendments

We reserve the right to amend or withdraw promotional offers, including the Black Friday Sale, at any time without prior notice. Any changes will be communicated on our website.

Contact Information

For any inquiries regarding discount codes, offers, or the Black Friday Sale, please contact our customer service team at hello@paradoxlondon.com or 020 8885 8000

Customer Survey Prize Draw

The promoter of this Prize Draw is Paradox London Limited, a company incorporated in England and Wales (registered
number 4395912) with its registered office at 6 Bruce Grove, London, N17 6RA, United Kingdom. We respect your right to privacy, and all participants' personal details will be kept confidential in accordance with our Privacy Policy, which can be viewed here.

OUR DETAILS

Paradox London
Paradox House
Unit 1, 2 Garman Road
London N17 0UG
United Kingdom